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Senior Analyst - Digital Product Marketing & Strategy

EBDCO
Giza, Egypt
Posted 5 years ago
17Applicants for1 open position
  • 12Viewed
  • 1In Consideration
  • 0Not Selected
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Job Details

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Job Description

Job brief:

  • We are seeking a Senior Analyst -Digital Product Marketing & Strategy with Experience over 5 years who’ll research and identify ways to build our brand, marketing strategy and acquire new business.
  • The Senior Analyst of Digital Product Marketing & Strategy will be managing all aspects of the go-to-market strategy and engagement of the Americas program administrator products, @ Work, critical to many Commercial customers.
  • This position will work with cross-functional teams, including GCS Marketing, brand, the field, and servicing to drive customer awareness of digital products with our customers.
  • The Senior Analyst will work on cross-channel strategy, creative development, budget and channel management and analysis of campaigns where feasible. She or he will possess outstanding analytics, thought leadership, strategic thinking, communication, and organizational skills, and will have a proven record of excellence operating independently and within a high performing team environment.
  • We are seeking a talented professional who can drive the Next Generation Engagement Strategy, having a strong marketing, communications and creative abilities with a hunger to make products grow.

Responsibilities:

  • Lead go-to-market strategy and engagement to accelerate higher digital adoption rates for customers
  • Map customer needs and develop a rigorous data-drive segmentation of target profiles
  • Partner with Marketing teams to determine messaging across customer’s touchpoints
  • Measure adoption rates by target profiles of adoption
  • Define and develop creation of digital engagement assets, including live demos, prototypes and video content in partnership with external audience.  Contribute to the culture of learning, insight, and collaboration with enterprise partners

Job Requirements

Requirements: -

  • The candidate should have an analytical background, identify as a selfstarter and have a proven track record for driving tangible results while working across multiple initiatives
  • Collaborate effectively across multiple teams while building strong relationships
  • Proven project management and organizational skills to balance support of multiple initiatives.
  • A passion for creating engaging customer experiences to support our customers
  • Strong marketing skills and agency management experience (preferred)
  • Change agent, not afraid to challenge the status quo
  • Excellent verbal, written, presentation and interpersonal communication skills with attention to detail and ability to tell a story through data and insights.
  • Strong organizational skills with relentless attention to detail
  • Desire to have fun and work on a fast-paced, high performing team.
  • Have a Bachelor’s Degree and over 5 years of experience

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