Job Details
Skills And Tools:
Job Description
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AFRAA was founded in 1996 specializing in speakers importing, exporting and wholesales as integration training center (ITC).
Over the years AFRAA has grown into a widely known name with its integrity and dependability in the speaker industry.
In 2004 we established a production facility for assembling speakers, warehousing space was also increased so that sufficient stock could be carried to ensure availability and timely delivery to customers
In 2005 we opened our customer service center to support our growing sales operation, after sales support and maintenance services.
AFRAA now is the leading Egyptian company for speakers importing, manufacturing and distribution with a big market share.
We owe our ongoing success to placing ourselves at the forefront by providing timely completion of orders, offering lower competitive prices and customer upgrading of products and services. Most crucially, the greater merit goes to our valued customers who give us there continuous trust, support, and precious referrals all these years.
We own 4 brands XENON&HAMMER&ACOUSTIC&AFRAA
Job Description:
- Gather feedback from sales and analyze consumer behavior to define our company’s positioning
- Craft our differentiation strategy
- Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Supervise the department and provide guidance and feedback to other marketing professionals
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for corporate promotion, launching of new product lines, etc.
- Monitor progress and submit performance reports
- Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
- Control budgets and allocate resources amongst projects
- Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnership search to identify our strengths and weaknesses
- Design promotional campaigns for new products and markets
- Develop our products with R&D
- Assess the performance of our advertising campaigns and events
- Analyze market trends and identify new opportunities and challenges
Job Requirements
- Work experience as a Brand Strategist Manager or similar role in Marketing·
- Portfolio of brand-building projects is a plus·
- Excellent understanding of the full marketing mix·
- Experience developing marketing strategies based on market segmentation·
- Data-driven thinking·
- Creativity·
- Communication and writing skills
- BSc/MSc in Marketing or relevant field