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Job Description
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Build and maintain Company social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights within the budget.
- Brainstorm new and creative growth ideas.
- Collaborate with agencies and other vendor partners if there.
- Manage all digital campaigns, including search engine marketing (Google Ad words and onsite search) online brochures & catalogues and other revenue generating promotional campaigns.
- Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
- Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
- Generate marketing qualified leads within panned (CPL) and conversation rate
- Develop brand presence through digital marketing channels
Job Requirements
- Very good Microsoft Office proficiency.
- Demonstrable experience leading and managing SEO/SEM, Marketing database, email, social media and/or display advertising campaigns
- Own a car
- Females Only
- Fluent in German