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Senior Marketing Specialist ( BTL / ATL )

Maven Developments
Sheikh Zayed, Giza
Posted 5 years ago
76Applicants for4 open positions
  • 59Viewed
  • 9In Consideration
  • 1Not Selected
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Job Details

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Job Description

Senior Marketing Specialist - BTL:

  • Assist in creating , implementation and developing annual marketing plan
  • Managing the relationship with the BTL agencies.
  • Planning & supervising the seasonal On Ground Activations & Promotions.
  • Manage events including planning and executing Events & Exhibitions
  • Draft and execute specific marketing programs according to above plan
  • Understand marketing and commercial sectors objectives and constraints and translate these into relevant action sheets & marketing briefs
  • Monitoring market activities (competitors).
  • Designing and implementing POS materials
  • Responsible for preparing and arranging our projects Launch plans
  • Prepare reports, specifications and creative briefs

Senior Marketing Specialist - ATL:

  • Managing the relationship with the advertising agencies.
  • Assist in creating , implementation and developing annual marketing plan
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Develop draft advertising text and layouts as part of campaign materials
  • Collaborating with cross-functional teams also with PR agencies, creative agencies, Media planning & buying agencies, digital agencies, and production suppliers to produce effective Marketing Campaigns
  • Handling all Media suppliers, including TV, Print, Radio, Outdoor and Digital, also Media booking agencies according to the Media Plans.
  • Responsible for all communication tools with clients (ex: leaflets, posters, flyers, newsletters, brochures, rollups, multimedia CDs,…) in terms of layout design, data and visuals.
  • Develop media releases, key messages, media FAQs, and presentations where required.
  • Monitoring market activities (competitors).
  • Participate in drafting Marketing plan & media plans, etc.
  • Draft and execute specific marketing programs according to above plan
  • Understand marketing and commercial sectors objectives and constraints and translate these into relevant action sheets & marketing briefs
  • Supervising all Digital Marketing
  • Prepare reports, specifications and creative briefs

Job Requirements

  • 2+ years of experience

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