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Job Description
- Responsible for developing and implementing the corporate-wide marketing strategy for the company.
- This position oversees brand management, and external communications, including media relations.
- Developing marketing plans and implementing marketing strategies for the company.
- He/she will be in charge of conducting market analysis, segmentation, and positioning, and will be developing communication strategies, and implementing various marketing programs across the company and the various divisions.
- Effectively implementing the marketing plan
- Create, oversee, and execute brand positioning & marketing strategies
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns
- Overseeing the social media strategy for the company.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Job Requirements
- Bachelor’s degree in Marketing, business, or related field.
- A minimum of 7 years of experience in a digital marketing or advertising position.