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Job Description
Coordinating between all department heads responsible for marketing/measuring Yellow Media digitally to the outside world compiling deep statistics on our digital marketing initiatives and providing advice and feedback on:
- What campaigns to continue running and improving
- What campaigns to stop due to poor performance
- What campaigns to continue but change carefully study forms-filled-to-qualified-lead ratios / carefully study qualified-lead-to-sales ratios and ARPA there with target strive to generate 100K per month in sales resulting from YM spend on all digital media.
Job Requirements
- Marketing or communications degree
- Fluent in English and Arabic – written and Oral
- Copy writing abilities in English and Arabic
- Extremely organized
- Detail oriented
- Ambitious
- Understanding of FB, GSN, GDN, Youtube
- Able to measure digital advertising ROI
- Understand the various measures of digital advertising re impressions, clicks, conversions, bounce, CTR, CPC, CPM … and all general things related to success measurement
