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Job Description
- Own lead generation life cycle from discovery to marketing qualified leads for hand off to sales
- Manage and optimize technical aspects of key sales and marketing systems, specifically Hub-Spot used to generate, distribute, manage and report on leads.
- Analyze marketing and sales data to develop insights and make recommendations on areas of optimization.
- Optimize our marketing automation and lead generation and nurturing through email, content, and social channels.
- Establish analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert leads.
- Leverage a rich editorial calendar to attract and qualify a rich pipeline of leads. Grow new leads by converting site traffic through calls-to-action, landing pages and lead generation content.
- Grow our email list and manage automation of email campaigns. Work to increase the productivity of our email sends. Segment lists based on past email engagement and website interactions.
- Measure results and optimize lead generation and nurture workflows to convert leads into sales opportunities.
- Develop documentation and road-maps for marketing automation processes.
Job Requirements
- Marketing automation technology, especially with Hub-Spot
- Email marketing, lead generation & nurturing, marketing automation and web analytics.
- Analytical skills and experience with reporting and data analysis.
