Marketing Specialist - Product Management
Beko -
New Cairo, CairoPosted 5 years ago133Applicants for1 open position
- 111Viewed
- 24In Consideration
- 86Not Selected
Job Details
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Job Description
- Conducting market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns and product development plans
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Coordinate with other departments to ensure product flow and proper product management as well as proper campaign execution
- Collaborate with marketing and other professionals to coordinate product development, product positioning, segmentation , pricing, product P&L and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate product management and product mix
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned.
- responsible for executing effective marketing strategies
- assisting with campaign development, analysing the effectiveness of each campaign
- Work closely with the sales team on program development and implementation
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines
- Develop and communicate product Mix plans, campaign results and project recommendations to senior management team.
- Responsible for product Knowledge and communicate to sales and other departments
Job Requirements
- Proven experience as marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools.
- Solid computer skills, including MS Office, Excel & Power point.
- Well-organized and detail oriented
- Excellent communication and writing skills
- Excellent analytical, communication and presentation skills
- Commercial awareness partnered with a creative mind
- Bachelor’s Degree in Marketing, Advertising or related discipline
- 3+ years’ experience in a marketing role
- Ability to work well in a fast-paced, collaborative environment
