Job Details
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Job Description
Category Activation and NPD Launches
- Plan & Execute Activation Plans that includes Promotions, visibility plans, forecasting; execution directives and KPI’s, etc. supported by compelling fact-based Ready-to-sell (RTS) commercial propositions.
- In collaboration with POB Manager, co-ordinate in-store category/brand advertising with the relevant stakeholders across sales and marketing to ensure excellence and consistency in execution output.
- Actively track launch/activation implementation and performance, also conducting post-evaluations to be shared with the commercial organization.
Gross To Net
- Owner and accountable for customer level GTN.
- Drive from the SAMP the detailed spending plan by month by customer in line with the overall budget.
- Manage and phase the total funds into the different components, AVS, ALS, promotion, secondary visibility and activations of NPD
- ROI calculation on promotions and activation spend (pre & post evaluation)
IBP management
- Responsible for customer level bottom up forecast based on the plans, trend and seasonality.
- Jointly lead and co-ordinate the forecast by category by Customer.
- Lead, implement and sponsor the overall marketing strategy
- Own and design of the Customer strategy
- Own the opportunity and risks.
- Collaborate with Key Accounts and Demand planning teams on sales planning and forecasting to provide input into sales trends (internal and external) and align forecasts to plan by category.
- Support Key Accounts team with relevant category inputs for Joint Business Planning with core customers
- Identify gaps in shopper needs and influence the Category team to enhance category development capability
- Responsible for customer specific category growth strategy based on EPOS and data insights.
- Inputs of market dynamics to Category team.
Job Requirements
Knowledge, Experience and Education:
In order to succeed in this role, it is expected that the ideal candidate will have:
- 7-10 years’ experience in Shopper Marketing Activation strategies
- Experience in developing business reporting and KPI dashboards for a full picture of channel, customer and consumer performance
- Understand promotional tactics, execution and fulfilment processes
- A preference for customer facing experience, Accounts and Operation
Key Competencies
- Initiation and decisiveness
- Integrity
- Highly articulate with good written and verbal communication skills
- Ability to work with multiple stakeholders
- Proven Space and Category Planning knowledge
- Excellent analytical skills, high attention to detail and proven ability to interpret data into insights
- Excellent client facing, communication and administrative abilities required
- Understanding of the principles of Customer vs Shopper Marketing and Category Management
- Flexible and entrepreneurial
- Basic understanding of customer packed goods industry, the channels in which our products are sold and account specific market
- Familiarity with syndicated market measurements data
- Strong project management skills and details oriented
- Extensive knowledge of MS Office applications
- Proven understanding of Category Management and Shopper Marketing principles
- Proven ability to take Information from multiple sources (sale, consumer, customer and macro trends) to formulate Insight and provide recommendations and options to influence the Category / Channel strategy
