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Job Description
- Public relations managers are tasked with fielding media questions and pitching stories to the media, preparing media kits and organizing press conferences.
- In addition to writing press releases, they write speeches for organizational leaders, develop advertising and marketing communications material and prepare articles for corporate newsletters.
- Public relations managers also release information to counter negative publicity and handle crisis and emergency communications.
- In addition to overseeing full-time employees, PR manager might hire and manage freelance copywriters, graphic designers and others.
- They will also typically manage the public relations department budget.
- They typically report to the head of a unit/department.
Job Requirements
- Must be a confident communicator and presenter
- Must possess excellent verbal and written communication skills
- Must possess excellent organizational and planning skills
- Have a full understanding of media needs and media relationships
- Be proactive, reliable, responsible and accurate with an attention to detail
- Possess the ability to keep information confidential
- Tactical understanding of all primary social media platforms
- Ability to work in high-stress environments, often for long hours
- A wide degree of creativity and latitude
- Self motivated with a positive and professional approach to management