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Job Description
- Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for our brands
- Setup and ongoing optimization and management of Social Media Advertising campaigns for our brands
- Management of ad budgets, A/B testing adsets & creatives, keyword research, setting up audiences, personas, and optimizing for conversions and KPIs.
- Ongoing Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
- Actively collaborate with digital marketing team and brand managers to align digital advertising campaigns with other ongoing initiatives.
- Ensure implementation of best practice guidelines and follow company processes
Job Requirements
- Minimum of 2 years of Google Ads account management experience required.
- Minimum of 2 years of Social Media Advertising experience required.
- Digital Agency & multiple accounts management experience is a plus.
- Google Ads Certification required.
- Google Analytics Certification is a plus (analytics knowledge is a must).
- Solid Knowledge of Re-targeting/Re-marketing, Display, and Rich Media/Video Advertising.
- Must be a proactive team player that is also comfortable working independently.
- Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions.
- BSc degree in Marketing, Digital media or relevant field
