Assistant Brand Manager Face Care
Unilever -
Cairo, EgyptPosted 5 years ago227People have clicked1 open position
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Job Description
Job Scope:
This is a high-profile challenging role, working on Face Care brands for GCC. The category is very competitive & dynamic with several formats/need segments & requires deep understanding of the market landscape and needs to be managed with speed, rigor & sound business understanding.
Key Responsibilities:
- Understand Brands & competition 6Ps driving specific actions on them where required & own them with wider category team & creative agency
- Lead mix creation & innovation development for the region on some parts of the portfolio
- Understand brand & business targets, make and deploy plans to achieve brand KPIs in line with consumer understanding, market dynamics & resource constraints.
- Use systems such as ACNielsen and Tracker to analyze and assess market trends, growth drivers, brand performance and set action plans to grow business & win in market
- Understands country dynamics across Gulf – planning & activating the brand according to those dynamics.
- Works with digital & Below The Line (BTL) agencies to deliver exciting activation in the market to the consumers
- Responsible at a format level to manage process, profit margins and budgets
- Is responsible to manage large budgets in terms of spend and cost allocation (e.g. agency cost, sampling cost )
- Manages the promotional investment budget and manages the promotional intensity with the category team.
- Is responsible for launch planning, implementation and evaluation of the innovation mix
- Operations management & central point for solution of operational problems e.g stock issues, sales gaps to address issues, set action plans and follow up implementation
- Brings marketing learning from best practices across Skin/Face industry and implement this experience/ new perspective in role.
Job Requirements
Requirements:
- 2-3 years of marketing experience from region and in the Face or Skin Care Category
- Experience in digital marketing (preferable)
Skills Required
- Strong Bias for Action focused on driving the right decisions that can grow the business
- Strong sense of accountability and responsibility to independently drive category performance across a vast number of stakeholders
- Has mindset of bringing growth to category and continuously searches for opportunities to do so.
- Team player to lead both internal & external cross functional teams
- Passion for consumer & a good understanding of brand management with experience of leading innovation projects
- Passionate about digital, wanting to learn something new & values being close to the consumer understanding their motives, drivers, barriers and needs.
- Strong operational/project management skills coupled with good analytical skills and the ability to dive into business & brand performance leading discussions on issues & opportunities in the market place