Digital Marketing Executive
Eksab -
Zamalek, CairoPosted 5 years ago37Applicants for1 open position
- 10Viewed
- 2In Consideration
- 1Not Selected
Job Details
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Job Description
We are looking for an exceptional digital marketer / growth hacker who will be in charge of our performance marketing campaigns on social media platforms.
You must breath data, eat A/B testing, and dream of conversions.
Ideal candidates are always learning about new marketing techniques to bring down acquisition costs, increase retention and maximize customer lifetime value.
Simply put, your goal is to grow the user-base and make sure those users spend as much time as possible engaging with on our platform.
Responsibilities Include:
- Utilize digital marketing strategies, such as PPC or SEO, to maintain and increase an organization's customer base.
- Take charge of the company's digital marketing efforts (blogging, email, social media, etc.) to identify areas for growth.
- Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization.
- Conduct and present competitive analyses and market research
- Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
- Translate ideas to actionable items that deliver business results
- Analyze, recommend and lead implementation of improvement initiatives
- Keep abreast with the latest trends and changes in UI/UX and digital marketing
- Identify industry trends and insights
- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
- Bringing traditional and creative ideas how to grow those KPIs.
- Analyzing the data and users’ feedback.
- Driving traffic to your website, landing pages, social media, apps
- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
- Knowledgeable about referral marketing and being able to create viral growth.
- Growth hacking is a mix between marketing, engineering, data analysis, out of the box solutions and innovation and the growth hacker has a set of cross skills with 1 goal and 1 goal only: to grow a business.
- Design, plan, and execute pulling and pushing marketing activities in all marketing channels.
- Design, build and automate the marketing funnel
- Plan & execute online advertising campaigns
- Track & Optimize sales funnels
- A/B testing everything
- Data-Obsessed and Data-Driven decision making
Job Requirements
- The ideal candidate has a special gift for communication, is familiar with SaaS and freemium business models and should bring new ideas to the table for attracting a larger audience. We are looking for a smart, motivated and dynamic person with awesome work ethic and forward-thinking mindset.
- Data Analytics in a marketing context.
- Ability to identify key metrics and north stars.
- Ability to derive insights at every step of the customer funnel.
- Previous Growth Hacking experience will gain you major bonus points.
- Has experience in marketing/traction strategies
