SEO Analyst

• Responsibilities include performing keyword research, optimizing content and monitoring user engagement across clients’ websites.
• To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.
• Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.
• You will be required to manage Google ads account, Keyword planning, Budget optimization, Keyword optimization, as well as creating compelling text ads.

SEO:

• Conducting keyword research using various tools (like Keyword Planner and Moz).
• Performing competitive analysis and identifying gaps in our content or areas of improvement in our web design.
• Tracking important SEO metrics including organic traffic, conversion rates and time spent on page.
• Implement link building strategies and manage backlinks to build online authority.
• Weekly and monthly reporting.

SEM:

• Execute, test, and collect data and results, as well as identify trends and insights in order to achieve maximum ROI for Organic and Paid campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion, and optimization.
• Research and analyze competitor advertising links.