Digital Media Specialist - Part Time

Plexus Digital Solutions is currently seeking a results-driven digital media specialist to join our growing team. The ideal candidate will not only be proficient in the latest ad formats and targeting parameters, but will also have the ability to think strategically to put together integrated paid media plans blending different performance channels. This role supports multiple clients across industries and verticals, but the goal of course is to always get the client the best possible results at the best possible ROI.

The ideal candidate will have at least two years of digital and social media experience, either in-house or working for another agency. Mastery of the techniques used to excel on platforms such as Google AdWords (both paid search and Google Display Network), Facebook Ads Manager, and proficiency in using different social media platforms.

• Build and manage client’s paid digital campaigns within search, display, video, and other third party ad networks.
• Build and manage social media strategies, content calendars for different clients.
• Write and edit social copy to ensure that it is consistent with account voice and editorial policy.
• Create strategies, set goals, and optimize campaigns.
• Sometimes assist in client meetings and presentations to ensure seamless communication regarding recommendations and strategy.
• Assist in making landing page and web banner design recommendations for more effective ROI.
• Constantly pace and report performance of campaigns, along with providing recommendations for improvements and performance goals.
• Provide thought leadership on display advertising best practices, bid management systems, and industry research.