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Job Description
- We are looking to hire a Marketing Manager who will be in charge of overseeing the promotion of our company's brands.
- As a successful hire, you will be responsible for developing pricing strategies, identifying new customers, supporting lead generation efforts, and creating promotions with our advertising managers.
- You will also be tasked with developing budgets and expenditures, as well as R&D appropriations. Finally, you will be in charge of developing and managing our company's advertising campaigns.
- To be a successful hire, you will need prior experience with creating marketing campaigns and strategies, as well as online marketing and social media strategy.
- Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
- Identifying new customers.
- Supporting sales and lead generation efforts.
- Creating promotions with advertising managers.
- Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.
- Developing and managing advertising campaigns.
- Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff.
- Building brand awareness and positioning.
- Evaluating and maintaining a marketing strategy.
- Researching and analyzing market trends and competitors.
- Communicating the marketing plan.
- Developing each marketing campaign from start to finish.
- Researching demand for the organization's products and services.
- Evaluating competitors.
- Handling social media, public relations efforts, and content marketing.
- Negotiating and liaising with third-party marketing agencies.
- Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.
Job Requirements
- A bachelor's degree in marketing or business administration is a must.
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