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Job Description
The Digital Marketing Executive assist in the formulation of online marketing activities for Orascom Hotels through SEM campaigns and monitor the online presence of the company through it’s various websites (SEO).
Key Responsibilities
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Google Ads, etc etc.)
- Prepare weekly and monthly reports on productivity and SEO/SEM performance
- Maintain optimized online adverts through Google Ads for search ads display ads, retargeting ads etc. to increase brand awareness and return on investment of the campaigns
- Coordinate with marketing department concerning social media activities and email communications handled by them.
- Handle various CMS system (Wordpress etc) for content optimization (text and images) and strong knowledge of Search engine Optimization.
- Handle OTA backends and Booking Engine for content management (images and description, policies etc)
Only candidates replying to all pre-screening questions and having all above-mentioned qualifications will be followed up.
Job Requirements
- Job location is El Gouna so please be ready to relocate. Housing allocation provided
- Experience with Google Ads and SEO/SEM
- Good computer skills
- Proven experience as Digital Marketing Executive or similar role
- Experience in hospitality or tourism to understand the markets specifics
- Excellent understanding of digital marketing concepts and best practices
- Analytical mindset and critical thinking
- Excellent communication, good writing skills in English and interpersonal skills
