Senior Digital Marketing Consultant
Umano -
Cairo, EgyptPosted 5 years ago19Applicants for1 open position
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Job Description
- Audits - research client and competitor sites for performance and optimization potential as a basis for program recommendations Keyword research - development of keyword distribution sheet mapped to recommended site architecture Digital Advertising Strategy - ability to understand technical products quickly to strategize, develop and execute ad campaigns from ideation to iteration.
- Emphasis on Google Ads with understanding of paid social platforms (Facebook, LinkedIN, Twitter).
- Advertising Technology - solid understanding of digital advertising ecosystems and how they actually work to serve ads to intended targets to be able to properly optimize campaigns in challenging vertical markets Search and Display Ad Copywriting - write succinct, technical and emotional search and display ad copy that aligns with user targeting and contains specific targeted keywords. Manage large portfolio of search and display ads and conduct a/b tests to optimize for best performing ads.
- CRO - Ability to analyze landing page performance and behavior of users on website landing pages to identify areas of improvement and articulate conversion rate optimization hypothesis to clients SEO Copywriting - write compelling marketing copy that also contains a researched keyword profile or theme that balances call-to-action messaging with optimized terms for web pages, blogs and assets.
- Insertion - recommendation of where to insert appropriate seed, supporting and semantic keywords into site copy and ability to convey the reasoning behind each placement. Technical optimization - ability to identify, troubleshoot, fix and optimize: toxic and broken Links (403 & 404 errors), index coverage issues, keyword cannibalism, duplicate content, uncompressed images, XML Sitemap formatting, Accelerated Mobile Pages, Canonicalization, Robots.txt file.
- Link building - develop and implement link building strategy including: setting up google notifications, research, outreach, tracking and reporting. Reporting - ongoing reporting and analysis of organic and paid search campaign performance.
- Team management - works directly with team on a daily basis advising on strategy, implementation, status and performance of search programs.
Job Requirements
- 3-6 years' relevant search experience, ideally in an agency
- Solid understanding of search performance marketing, conversion, and online customer acquisition
- Flexible copywriting skills with the ability to write succinct ad copy on day and long form SEO content backed by keyword research and SEO best practices like readability.
- In-depth knowledge of web analytics tools (e.g, Google Analytics, Google Search Console, SEMRush), bid management (e.g. Adwords) and web content management systems (mainly Wordpress with Yoast SEO)
- Good understanding of HTML
- Solid academic track record at least to Bachelor degree level
- Tech sector domain expertise, including working with startups
- Entrepreneurial with good business savvy
- Good presentation skills in front of C-level execs
- Unflappable, practical, proactive, mature approach
- Creative, disciplined, curious, organized
- Not afraid to work hard, be humble, ask questions, learn new things
