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Assistant Brand Manager, Gum, Candy & Levant

Mondelēz International
Cairo, Egypt
Posted 5 years ago
117People have clicked1 open position
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Job Details

Experience Needed:
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Job Description

Main Responsibilities:
Integration of Brand Equity

  • Gains an understanding of the integration of the Brand Equity principles through supporting the Brand team during translation activities in market for specific brands.

Insights

  • Supports their Manager in development and articulation of consumer insights and gains the understanding of their consumer, trends, and learns relevant tools and methodologies that set the foundation of marketing decisions.
  • Solid understanding of shopper insight that enable them to develop marketing programs in relevant channels.

Strategic Planning

  • Supports the Marketing team in collection of portfolio and brand data relevant for development of local brand plans.
  • Clearly understands MDLZ Category strategy and how this guides the execution of specific projects and deliverables.

Financial Planning Process

  • Provides quality input into forecasting for their assigned projects

Integrated Marketing Communication

  • Participates in the development of plans linked to the Integrated Marketing Communication (IMC) activities and supports implementation
  • Responsible for organizing and managing brand consumer promotions activities in line with MDLZ approved plans.

I2M (Idea to Market)

  • Participates in I2M activities and supports marketing team in preparation of PDRs and LRs for New Product Development (NPD) processes.
  • Accountable for executing components of NPD projects.

Protocols

  • Any changes related to the strategic documentation must be compliant to the related protocol and follow the correct approval process.
  • The Assistant Brand Manager supports the CBM Marketing in preparation of protocol documentation and submits them in Digi forms for approval by the Category Manager.
  • Whilst the above content is comprehensive description of the roles and responsibilities there may be other additional elements that form part of the Assistant Brand Manager role that have not been captured but are still part of daily work activities

Job Requirements

  • University degree.
  • Min 2 years marketing experience with a high skill level in all aspects of FMCG marketing.
  • Experience in marketing with a mix of ATL & promotions experience.
  • Demonstrable experience in execution of outstanding marketing programs based on consumer insights.
  • Team Player; ability to support and lead to achieve common goals.
  • Strong Communication and Presentation skills.
  • Problem solving: Proactive and resourceful in solving problems, offering innovative and practical solutions in dynamic environment.

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