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Job Description
- Utilize digital marketing strategies, such as PPC or SEO, to maintain and increase an organization's customer base.
- Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
- Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
- Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
- Conduct and present competitive analyses and market research
- Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
- Translate ideas to actionable items that deliver business results
- Analyze, recommend and lead implementation of improvement initiatives
- Keep abreast with the latest trends and changes in UI/UX and digital marketing
- Identify industry trends and insights
- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
- Bringing traditional and creative ideas how to grow those KPIs.
- Analyzing the data and users’ feedback.
- Driving traffic to your website, landing pages, social media, apps
- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
- Knowledgeable about referral marketing and being able to create viral growth.
Job Requirements
- In depth knowledge of SEO factors and key algorithm updates
- Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
- Hands on experience with web analytics and A/B testing tools
- Domain expertise in UI/UX best practices
- Solid knowledge of website analytics tools (e.g., Google Analytics, Hotjar, Mixpanel, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns / Snapchat /Twitter / Instagram / Facebook.
- Strong analytical skills and data-driven thinking
- Being performance and results-oriented
- Being curious and creative
- Outstanding analytical and problem solving skills
- High standards of excellence and attention to detail
