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Job Description
Digital Marketing Manager/ SEO Specialist
- Analyse web traffic metrics and suggest solutions to boost web presence
- Build, plan and implement the overall digital marketing strategy
- Manage and oversee various digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs
- Work towards organic search optimization and ROI maximization
- Prepare and manage digital marketing budget
- Oversee all the clients’ social media accounts
- Suggest activities for improving the quality of online content
- Develop and implement SEO and PPC strategies
- Monitor redirects, click rate, bounce rate, and other KPIs
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEO best practices
- Track and measure SEO and Google Analytics metrics and provide reports
- Create and manage link building strategies, content marketing strategies, and social media presences
- Suggest engaging online content, monitor and analyse content success
- Manage email and social media marketing campaigns
- Research competitors and provide suggestions for improvement
- Stay up to date with latest technology and market trends and best practices
Job Requirements
Skills and Qualifications
- Bachelor's Degree in Advertising, Marketing or relevant quantitative fields.
- 2-3 years of experience as a Digital Marketing Manager
- SEO, PPC, Google AdWords and Google Analytics
- Proven success in SEO
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Familiarity with web design (Knowledge of HTML, CSS, JavaScript)
- Strong written and verbal communication skills
- Strong analytical skills and data-driven thinking
- Critical thinker and problem-solving skills
- Good time-management skills
- Goal-oriented
- Strong attention to details
