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Job Description
- Develop and maintain digital marketing channels including websites, landing pages, social media channels, etc…
- Develop, implement and manage digital marketing strategy with budget tracking and marketing plans for the group
- Develop and implement SEO/SEM strategies with positive ROI/KPIs
- Work with internal team and external resources to implement digital plans and initiatives
- Create and manage link building strategies, content marketing strategies, and social media presences
- Innovate and present new marketing platforms and strategies
- Develop engaging online content with the content team including forums, videos, graphics, and blogs; monitor and analyze content success
- Forecast marketing campaign growth and ROI for marketing campaigns
- Manage email and social media marketing campaigns
- Use Google Analytics, Google AdWords, and other relevant sites
- Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Job Requirements
- Bachelor's Degree in Advertising or Marketing
- 5-8 Years of Experience
- Strong Written and Verbal Communication Skills
- Self-Motivated with Strong Leadership Skills
- Team-Oriented, Goal-Oriented, Strong Attention to Detail
- Strong knowledge of B2B marketing strategies including SEO, SEM, YouTube, Wordpress, etc