Job Details
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Job Description
Responsibilities and essential duties:
- Establishes marketing plans based on company goals and market forecasts within Marina Home Gide lines.
- Oversees current offerings and comes up with initiatives for new products or strategies.
- Researches and analyses market trends, demographics, pricing schedules, competitor and other relevant information to form marketing strategies.
- Works to develop detailed marketing plans for all media channels and sales teams.
- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
- Works within the department budget to develop cost-effective marketing plans for each product or service job requirements.
Job Requirements
Gender: Females only
Knowledge and Experience:
- Business or marketing-related degree or equivalent professional qualification.
- MBA holder is preferred.
- Experience in the Retail industry.
- Proven experience in customer and market research.
- Knowledge of marketing overall.
- Knowledge of brand positioning / communication / packaging / promotion / innovation.
- Knowledge of Media and advertising planning.
- Good knowledge of research methodologies & applications.
- Ability to interpret & analyze data.
- Consumer understanding.
- Project management.
Skills:
- Excellent written & spoken English.
- Digital marketing skills.
- Thorough knowledge of MS Office Applications.
- Prioritization & multi-tasking.
- Communication skills.
- Presentation skills.
- Analytical skills.
- Excellent managerial skills.
- Excellent communication and interpersonal skills.