Senior Social Media Specialist

• We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.
• The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing road map.

Duties:

• Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Track metrics on audience, content, views, and competitors.
• Work with teams to identify social media content, topics, and information flow.
• Develop outreach and partner programs with relevant individuals and communities.
• Write, develop, and strategize for online content production and scheduling.
• Assist with crisis and negative news communications.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions. job requirements