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Digital Marketing Executive

Cairo, Egypt
Posted 5 years ago
14Applicants for1 open position
  • 12Viewed
  • 3In Consideration
  • 9Not Selected
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Job Details

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Job Description

Position Details:

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online & offline marketing and advertising activities. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behavior. You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.

Ultimately, you should help us achieve our business goals by building strong marketing campaigns.

The ideal candidate will have a passion for all marketing, design and technology related aspects. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

The ideal candidate should have an existing educational background & experience in marketing and preferred graphic design skills. Knowledge of the Travel, Tourism, and Tours market, in general, is a must and in the UAE in specific is a highly valuable skill.

Candidate must be able to create marketing content and design basic designs. Candidate will also be detail oriented, a self-starter, social media savvy, a creative thinker, a team player, and a strong communicator. Successful experience with Social Media, SEO, SEM, Content, Inbound & Email marketing is also necessary.

Responsibilities

General Tasks

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan, manage and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, Pinterest etc.)
  • Launch optimized online adverts through Google AdWords, Facebook Ads etc. to increase company sales and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with operational & technical teams to improve the user experience
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight into online marketing trends and keep strategies up-to-date
  • Coordinate with the marketing team with offline marketing activities, including retail marketing.
  • Maintain partnerships with media agencies and vendors
  • Manage daily administrative tasks to ensure the Marketing department runs smoothly
  • Conduct market research to understand the customer, develop customer personas and experience journeys and identify new opportunities
  • Gather and analyze consumer behavior data (e.g. web traffic and rankings)
  • Create reports on marketing and sales metrics, like conversion rates
  • Assist with organizing promotional events
  • Coordinate with the Marketing & operational teams to create advertising material
  • Coordinate with creative graphic designer and freelancers to produce marketing content.
  • Keep organized records of marketing metrics and results of past campaigns
  • Monitor competitors’ marketing activities

Branding, Design & Marketing Materials

  • Assist in protecting the integrity of the company's brands and all uses.
  • Communicate branding guidelines to promoters and residents.
  • Responsible for creative design and it an addition to be having a basic knowledge of Adobe Creative Suite- primarily InDesign, Photoshop, Premiere.
  • Manage and maintain the company’s social media messaging with an aesthetic that is consistent with the overall company branding.

PR, Digital & Social

    Job Requirements

    • BSc/BA in marketing or relevant field
    • Proven 3 years experience as Digital Marketing Executive, Marketing Associate, Marketing Assistant or similar role
    • Proven 3 years experience in the Travel & Tourism market in general and in the UAE in specific
    • Knowledge of marketing digital tools (Hubspot, Mailchimp, Google keyword planner, sprout, buffer, etc) and techniques
    • Excellent understanding of digital marketing concepts and best practices
    • Experience with B2C social media, Google AdWords, Facebook ads and email campaigns and SEO/SEM campaigns
    • Working knowledge of ad serving tools (e.g., DoubleClick, Adroll, Retargeter)
    • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
    • Basic knowledge of creative content writing
    • Basic knowledge of creative graphic design
    • Analytical mindset and critical thinking
    • Excellent communication and interpersonal skills
    • Strong analytical skills with a goal-oriented attitude

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