Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
Research food industry related topics
- Survey Competition and relevant businesses
- Follow news on all categories
Content Development
- Interview industry professionals and incorporate their views in blog posts
- Edit and proofread written pieces before publication
- Liaise with the video production agencies for video content creation
- Identify customers’ needs and recommend new topics
- Conduct keyword research and use SEO guidelines to optimize content
- Promote content on social networks and monitor engagement (e.g. comments, shares, and reach)
- Update our website as needed
- Printed Material
- Examples of Video Contents
- Food preservation techniques
- Cooking videos
- Slicing videos
- Indirect Messages
- Vitamin D deficiency
- Lack of minerals
Sports nutrition
Identify the target audience and create targeted content for this audience to maximize engagement across all platforms
- Long term illnesses such as diabetes, nutrition
- Weight loss nutrition
- Children nutrition
- Maternity nutrition
- Personal care using fresh produce
- Busy working Mothers
- Athletes
- Yogis
- Herbal Medicine
- Teenagers (bored)
- Senior citizens
- Corporate
Prepare well-structured drafts using digital publishing platforms
- On Instagram using stories and posts
- Twitter posts and quick updates
- Facebook campaigns and live streams
Create and distribute marketing calendar to advertise our company and products
- Plan and execute all marketing, including email, SMS, social media, website, and display advertising campaigns.
- New Year
- Valentine’s Day
- Mother’s day
- Easter
- Ramadan
- Eid
- Summer
- Eid
- Back to school
- Green Friday
KPIs
- Identify Marketing Department KPIs
- Measure and report performance of all digital marketing campaigns, and assess goals (ROI and KPIs)
- Utilize strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
Operational Actions
- Identify trends and insights, and optimize spend and performance based on the insights
- instrument conversion points and optimizes user funnels
Job Requirements
- Proven working experience in social media marketing or as a digital media specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Fluency in English & Arabic
