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Marketing Lead

Link Datacenter
Maadi, Cairo
Posted 5 years ago
41Applicants for1 open position
  • 20Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Develop an effective marketing communications plan to increase awareness of organization technology coverage in the market
  • Lead Marketing team to create, deliver, edit, and optimize all marketing materials.
  • Lead the development of companywide social media management standards, policies, and rules of engagement.
  • Mentor and provide training to all LDCs individuals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.
  • Build and manage the company’s social media profiles and presence.
  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, case studies, videos, webinars, infographics, etc.).
  • Identify ways to integrate social media into LDC business strategies and marketing campaigns.
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Collaborate with designers and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Plan and arrange with all aspects of executing marketing events, tradeshows, customer events, conferences and seminars, and partner sessions. This includes site selection, negotiating contracts, banquet orders, assigning speakers, within allocated budget
  • ordering gifts/giveaways, off-site coordination of logistics, invitation development, emailing invitations, and tracking follow-up activities to measure results of the event (ROI).
  • Assign leads to sales team through CRM tool from executed marketing initiatives.

Job Requirements

  • Five years of marketing/communications and event experience required, preferably in an ICT organization
  • Strong understanding of ICT major services and activities.
  • Excellent verbal and written communication skills
  • Strong planning, organizational and problem-solving skills, with good time management and attention to detail
  • Experience in working with cross-functional teams Proficiency in Microsoft Office Suite, email automation tools, WordPress Experience working with CRM tool i.e. Microsoft Dynamics Demonstrated experience in developing content and managing communications across various social media platforms.

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