Exhibition Director - Autotech/Automech

Main Duties & Responsibilities:

EVENT MANAGEMENT

• Manage Autotech and Automech teams directly
• Identify potential growth opportunities for the current events
• Develop and maintain strategic plans in collaboration with the Group Exhibition Director and Egypt General Manager.
• Oversee and monitor the strategic plan to ensure it is carried out on time and to budget
• Agree the annual exhibition budget with the senior event management team and cascade this to team members
• Ensure that the planned exhibition growth and targets are achievable with available resources
• Be responsible for and ensure compliance with company Health and Safety standards
• Create event content and features with the team that will ensure longer term visitor interest and or commercial success
• Evaluate event effectiveness and recommend strategies for improvement
• Uphold the brand reputation of Informa as the premier exhibition & events provider at all times

EXHIBITION FINANCE AND ACCOUNTING

• Control and manage exhibition costs within budget through monthly reviews with Marketing and Sales teams
• Liaise with the finance team to ensure compliance with event budget
• Ensure all documentation required is completed accurately and on time
• Track and document all revenue and cost transactions and communicate with the accounts department

EXHIBITION SALES

• Develop sales plan with the local and international teams
• Set effective sales targets for team members
• Oversee the creation of an effective floorplan
• Lead and manage the international sales team through monitoring sales activities and performance
• Manage sales team through monitoring sales activities and performance
• Schedule regular sales meetings in order to review performance and productivity and provide guidance and direction
• Lead by example by bringing in sales and sponsorship deals
• Manage local sales team, and take lead with key accounts
• Analyse rebooking statistics and identify ways to maximize client retention
• Strategize and produce opportunities for the exhibition teams to increase non square-metre sales
• Identify opportunities for growth within each exhibition profile
• Closely manage international sales agents, and identify new agent markets
• Manage relationship with the ministries, government and other key stakeholders
• Oversee the building and maintaining of customer and agent relationships

EXHIBITION MARKETING

• Develop marketing plan with the marketing team
• Create useful, internal working relationship with the marketing department to ensure brand guidelines are met and synergies are maximised
• Contribute to the marketing strategy and oversee the execution of marketing plans and schedules in collaboration with the event marketing teams
• Monitor marketing activities and ensure they are executed on time and in-line with marketing plans
• Work closely with the Marketing Manager to design/create copy for marketing materials, websites and digital media
• Monitor database growth in appropriate markets and feedback on improvements

EXHIBITION OPERATIONS

• Establish a useful, internal working relationship between the Sales and Marketing team and the Operations Departments in Cairo and Dubai
• Continually liaise with Operations Department with respect to floor plans and ensure client requirements are maintained
• Closely adhere to logistics plans
• Assist and provide support to the Operations team onsite, pre-, during and post-event

REPORTING

• Ensure timely reporting to ensure any issue areas are identified.
• Complete weekly reporting structure with the event management team
• Prepare monthly project reports with sales and marketing teams, to be presented to Group Exhibition Director
• Prepare annual event budgets and for