Senior Digital Marketing Analyst
Ebling -
Dokki, GizaPosted 5 years ago15Applicants for3 open positions
- 14Viewed
- 4In Consideration
- 10Not Selected
Job Details
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Job Description
- Analyzing campaigns and translate anecdotal or qualitative data in to
recommendations and plans for revising the social media campaigns - Fluently analyze and report on website performance, ad campaigns, and social media efforts using a variety of analytics dashboards
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information ( social analytics tools knowledge
- Assist in the creation of digital marketing plans designed to drive traffic, increase conversion, and grow revenue
- Compile reports for management showing results
- Responsible for providing regular campaign analysis and optimizations using a
defined set of KPIs - Track and analyze website traffic flow and provide regular internal reports
- Designing and delivering advanced analytical models to answer critical digital
marketing-oriented business question - Tracking marketing campaigns performance through standard and ad hoc
analyses helping the business move forward - Provide in-depth reporting of web sales, email campaigns and other integrated
marketing activities - Setup and manage all promotion through ERP and conduct thorough analysis of promotion performance
- Identify and interpret key drivers behind marketing activities and deliver insights to optimize efficiency of spend and performance
Job Requirements
- Prior experience in an analytical role;
- 2-4 years of experience in analytical role
- Able to analyze and interpret data
- Expert in improving website traffic and positioning
- High level understanding of digital marketing is a plus
- Proficiency in English.
- Detail oriented and excellent skills in multi-tasking
- Strong analytical, problem solving, logical thinking and intuitive skills
- Highly proficient in Microsoft applications mainly Excel;
- High level understanding of data management, e.g. MS Access, MS SQL, or other tools;
- Should have the expertise, skills /ability to use the following tools: experience in tools like
(Google analytics , Google adwords , Hubspot , Hootsuite , dotmailer or drip , Google data studio, etc )
