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Job Description
- Communication and agreement with field sales force, activation plans, targets and budgets as part of AP, to ensure a clear understanding of the category by the customer team.
- Development & evaluation of Category tactics (ie. Price Promo, free weight, co-packs, assortment, pricing).
- Represent the customer within the business, and Dreem category plan to the customer, to facilitate the alignment of strategies and plans.
- Understand competitor tactics within channels/customers and develop/initiate Dreem response in line with Competition law.
- Input to the S&OP process, owning the short term sales forecast and participation to the meetings
- Responsible for the customer promotion plan, of the category.
- Lead execution of plans & activities including customized offerings (incl. special packs, channel-specific packs).
- Accountable for total Category % TTS budget spent vs target.
- Consolidate field/country plans as an input to the Sales & operation plan.
- Analyse the ROI of the marketing activities executed with the customer.
- Monitor & accountable for market share, National numeric distribution, weighted distribution and Customer Dealing.
- Development of Customer / Channel Strategy based on Category Business Plan and understanding of the dynamics of customers and channels.
Job Requirements
- 3-5 years experience in Field Sales (GT/ MT / CD operations)
- Other relevant experience (1-2 years) in Brand Building or Category Management beneficial.
- Experience in Customer Marketing.
- Management accounts / CD finance.
- Demand planning experience.
