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Job Description
Our client, an E-commerce Platform Company located in Riyadh, Saudi Arabia is looking for a Marketing Manager.
Responsibilities:
- Define, pilot and rapidly iterate a marketing strategy, with an understanding and strategic view on all internal/external factors and influences.
- Manage the overall execution, performance, and effectiveness of digital marketing strategies, including the day-to-day management of search and app campaigns.
- Continued optimization and targeting of ad creative and ad networks.
- Implement app store optimization (ASO) strategies to increase downloads and usage of mobile apps.
- Analyze campaign and channel results to determine the most effective allocation of marketing dollars to drive revenue and profit.
- Find and grow new acquisition marketing opportunities, that are not currently being developed or are underdeveloped, through multiple online and affiliate marketing channels.
- Clearly communicate program results, analysis and recommendations to senior management.
- Identify and test new online marketing and media partners and channels.
- Generate and maintain dynamic working relationships with external vendors.
- Work with other members of the marketing team to test, plan and evaluate funnel optimization.
- Effectively manage and be accountable for a significant customer acquisition budget.
- Find opportunities to increase brand presence in Saudi Arabia.
- Partner with relevant brands and industry suppliers.
- Look for relevant events to sponsor.
Job Requirements
Qualifications:
- Bachelor’s degree in relevant field of study or equivalent years of related work experience required.
- 5+ years of marketing experience, including experience in creating, launching, and measuring direct response online marketing campaigns with search engines, affiliates, social networks, web marketing partners and offline marketing.
- Prior experience with a MENA-based startup and/or mobile app marketing is preferred.
- Hands-on experience with Google Ads, Facebook and other online marketing tools.
- Extensive experience with ASO and implementing marketing strategies directly relating to mobile apps.
- Advanced proficiency in Excel and web analytics.
Competencies
- Strategic Thinker.
- Innovative Thinker.
- Analytical.
- Problem Solver.
- Communicator
- Team Player.
