Social Media Specialist

Cairo Airport Travel -
Sheraton, CairoPosted 5 years ago

141Applicants for2 open positions

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Execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification Ability and creativity to integrate and effectively use all social media channels highly common among online communities
Tracking ad budgets, A/B testing ad creative, setting up audiences, and optimizing for conversions and KPIs
Responsible for monitoring Social Media channels, and online replies to customers ( Our Brand 's moderation guidelines)
Monitoring on-going campaigns and ensure their optimum performance
Work with designers to ensure content is informative and appealing
Define most important social media KPIs and ROI
Identify target audiences and analyzing their attributes, behavior and media consumption habitsAttain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Develop brand awareness , generate inbound traffic and cultivate sales and leads
Brainstorm and develop ideas for creative marketing campaigns
Preparing insightful campaigns reports.

Excellent understanding of digital marketing concepts and best practices
1-2 years' experience is a must
Advertising Agency Experience will be preferred
Excellent knowledge about Facebook, Instagram, YouTube,
Well knowledge about all digital marketing abbreviations.
Monitor trends in social media tools, application, channels, design and strategy
Have good communication skills, self-learning ability, ability to analyze, solve and summarize problems.
Good in Excel and analysis data skill