Job Details
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Job Description
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
- Executing campaigns across a variety of platforms, including Facebook, Instagram, YouTube, Twitter, Linkedin.
- To build a full plan to cover campaign objectives for the marketing team & syncing with designers to provide with relevant designs.
- Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.
- Brainstorm new and creative growth strategies.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Responsible for managing a team of junior and senior marketers working on the following applications:
- Google AdWords application.
- Social Media applications.
- Advertising web portals and online forums
- Search engine marketing
- Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
- Communication with external teams when necessary, including client or agency teams, social vendors, and partners.
- Collecting and Evaluating customer feedback data.
Job Requirements
- Experience managing PPC, SEO and Affiliate programmes.
- Experience in e-commerce, SEO, PPC, Email marketing, and social media.
- Proven work experience as a Digital marketing strategist or Digital marketing manager
- Solid knowledge of web analytics tools like Google Analytics
- Hands on experience with online marketing tools and practices
- Excellent verbal and written communication skills
