Consumer Insights Analytics Director

Nielsen -
Sharjah, United Arab EmiratesPosted 5 years ago

24People have clicked1 open position

Job Details

Experience Needed:

Career Level:

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Salary:

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Main Accountabilities:

Coordinate with the internal teams on analytics requirement and business development
Suggest right analytical approach based on the requirement to internal teams as well as clients.
Partner with Client Service in research design (to enable analytics
Guide analytics delivery along with the team
Accompany internal client servicing teams for pitch and proposal presentations as a subject matter expertise. Would need to present as well
Thought leadership - Should be able to think and research on evolving areas of analytics/ AI/Machine Learning/Big Data and how to apply that in market research.

Knowledge and Skills Requirement:

Strong conceptual understanding in the domain of market research, analytics and marketing
Should have thorough knowledge working with various statistical packages (Must- SPSS, R/Python, Optional - can be seen as an advantage- AMOS, SAS, Latent Gold, Sawtooth, Xlstat etc)
Complete understanding of traditional multivariate techniques used in market research and commonly used machine learning techniques (Like neural networks, boosting, splines, SVM, Bayesian analysis etc).
Experience of working on segmentation and pricing studies, predictive analytics/propensity based modeling.
Understanding on database management system (DBMS) and hands on working with large databases would be an added advantage.
Excellent presentation and communication skills
Should be able to translate thoughts effectively in simple language to larger audience.

Qualifications:

Post-Graduation in Management/ Business Analytics/Statistics.
Graduation in Science, Statistics or Engineering a plus
12 to 14 years of specialized experience in analytics plus customized market research.
It could be either in a market research organization or business consultancy or client side.