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Job Description
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining social media presence across all digital channels.
- To build full plan with content creation to cover campaign objectives & syncing with designers to provide with relevant designs.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Executing campaigns across a variety of platforms, including Facebook, Instagram, Google Ads (Words - Photos - Locations), YouTube, Twitter and LINKEDIN.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
- Set up and build out of paid media channels accounts, including Facebook, Instagram, Google, YouTube, Twitter, Bing, LinkedIn, etc.
- Perform bid management
- Analyze click-through rates, conversion rates and relevant KPIs
- Track campaign performance through daily pacing reports, weekly analysis reports, and monthly budget allocation reporting
- Track the ROI of paid channels and report to marketing leadership and other executives
- Manage a team of digital marketing specialists; analyze performance of team members
Job Requirements
- Typically requires 5-8 years of experience using digital media for social/behavior change campaigns and/or social marketing. To include 5+ years’ experience with email marketing, digital strategy, database marketing and Proficiency in Google Analytics and/or HTML coding preferred
- Knowledge of advanced SEO, SEM, Email marketing and digital tools
- Bachelor’s degree from an accredited college or university with a major coursework in Marketing, Market Research, Business, Communication, or a related field
- Proficiency in Graphic Design Software Tools
- Google Ad Words Certified
- Google Analytics Certified
- Facebook Ad Certified
- Demonstrated experience in writing and executing social and digital media plan
- Ability to influence, motivate and collaborate with others
- In-depth knowledge of digital media landscape including working knowledge of analytical tools, web content technologies and other paid media tools
