Egypt Media & Digital Manager

Position Overview:

This position is the main Media and Digital thought leadership position in Egypt. This position will be responsible for ensuring best-in-class and industry leading Media and Digital solutions for Egypt. With the advent of online (specially social media) the entire Media scene is increasingly overlapping and complicated. Hence, this position will be more focused on leading the digital strategy, platforms, social marketing strategy/implementation and interactive contents for a specific portfolio of 4 key brands in Egypt. Leading the creation, management and implementation of interactive campaigns for specific projects related to the brands' portfolio.

Key Deliverable of this position are

• Thought Leadership: a focused view in line with the latest consumer media trends, on which media is important to our business and which is not. This view will have to be customised by-brand. It will also need an aligned measurement system that caters to the new thinking
• Media / Asset Strategy Development: Partner with Marketing Director and IMC Manger to propose a by brand Media Asset strategy in both traditional and new mediums, with the sole purpose of serving our business with greater effectiveness and efficiency. Lead the deployment of this strategy.
• Create Structures / Processes / Guidelines: Create the necessary structures; process and guidelines for effective and efficient deployment of our Media Dollars. This will include all aspects from strict guidelines to by-brand considerations; it will also include global guidelines and process but customised to Egypt business need and Egypt business environment
• Industry Relations / Agency Relationship Management: this position will conduct annual review of all Media and Digital agencies.
• In addition, this position is the company's authority on Media and Digital, and as such it will maintain contacts within the media industry.
• Participate in the negotiation and maintains relationship with media suppliers.
• Participate in industry forums and award juries
• Big Media House Negotiations
• lead and negotiate best local deals for critical new mediums like Google; Facebook; Snapchat etc

Function Specific Activities:

Prioritized Responsibilities

Lead the Interactive extension of IMC campaigns and charters to be implemented across a specific portfolio of brands, shaping the communication agenda in social media, interactive experiences, mobile and gaming. Lead the social media communication and plan based on real time contents for the specific portfolio of brands in order to generate and maintain a 365 days conversation with the right target per each brand.

Be the project manager across all the phases of the creation, production, localization, translation and implementation for each interactive campaign related to the brands' portfolio Relationship building with internal clients and external stakeholders. Keep ongoing conversation with the Franchise Brand teams. Budget responsibility for each interactive campaign related to the brands' portfolio. Qualitative and quantitative analysis and reports on executed digital and social projects Hiring - have a say in the key agency personnel working on our business IMC Dashboard - single point responsibility for producing an accurate and on-time, monthly IMC dashboard for Egypt. Will enlist support of agency partners as needed Buzz Reports - single point responsibility for producing an accurate and on-time monthly buzz report of our social media activities. Will enlist support of agency partners as needed CIC - this position will lead the CIC function, making sure it operates 24X7 and is in alignment with the strategies by brand. The CIC will not only be listening, monitoring and publishing but it will also be creating always on content for brands as per agreed calendar and budget. This position will also liaise with the commercial team on e-commerce initiatives and will ensure our presence in e-commerce is duly supported with right digital media buys and will liaise with Content Excellence and Brand teams on the right look and feel on e-commerce MENA BU Coordination / BU meetings - will be the first point of contact and main representative of Egypt at BU or global media and digital forums and meetings (participation to be decided by IMC Director and Egypt Marketing Director