Digital and Social Media Manager

The Digital and Social Media Manager will develop, lead and manage social and digital media activities within the company reporting to the Managing Director.

This Manager will play a key role in providing strategic direction in the latest social and digital media trends and tactics to increase the reach, engagement and results of social marketing and communication campaigns throughout the Middle East, GCC and Gulf.

Accountabilities:

• Leads strategic planning, content creation and day-to-day management of social and digital media activity
• Analyse and implement Social media Channels throughout the Middle East, GCC and Gulf Countries
• Set up and build out of paid media channels accounts, including Facebook, Instagram, Google, YouTube, Twitter, Bing, LinkedIn, etc
• Creates and executes client social and digital media strategic plans and tactical plans to support department projects
• Develops evaluation plans to actively measure and monitor social and digital media through analytics platforms. Analysise data to suggest recommendations for strengthening program and campaign results
• Leads digital/social media discussions and presentations
• Creates presentations to illustrate the strategic thinking behind social media plans, tactics and activities
• Actively contributes to business development efforts, including proposal strategy and tactics, partnering recommendations, pricing and writing of technical proposals.
• Uses native and third-party tools to successfully evaluate digital campaigns
• Provides input on budget allocations of social and digital media activity
• Experience of website development, testing, design, and launch of digital products.
• Maintains knowledge of the latest changes and trends to social tools, applications, channels, design and strategy. Uses this knowledge to inform program strategy and tactics
• Works with other departments to develop social media/web content and engagement plans for posts onto Social Media Channels
• Participates in the development of trainings for colleagues about social digital media topics
• Works collaboratively with departments across the organization to increase social/digital media capacity
• Coordinates social and digital media buys to achieve campaign and projects goals

Problem Solving & Impact:

• Works on problems of complex scope that require analysis of information and various factors
• Exercises judgment in developing methods, techniques and evaluation of criteria for performing duties and obtaining results
• Decisions made generally affect specific functional areas with cost and failure to achieve short term goals of the company

Supervision Given/Received:

• Manages staff to meet departmental and organizational goals
• Plans budgets, strategy and training of staff to achieve results
• Develops and recommends solutions to management to meet departmental and company needs
• Supports performance management and professional development of direct reports, including ongoing feedback