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Job Description
- Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
- Develops and manages sales/marketing operating budgets.
- Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
- Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
- Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
- Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
- Monitors competitor products, sales and marketing activities.
- Directs sales forecasting activities and sets performance goals accordingly.
- Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
- Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
- Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
- Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
- Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
Job Requirements
- Age 40+
- Fluency in the English language
- Bachelor's degree in a related field
- Marketing experience
- Excellent Leadership skills
- Excellent Communication skills
- Quality oriented authoritarian
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and a good understanding of major marketing channels
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