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Marketing Coordinator

Careem
Manama, Bahrain
Posted 5 years ago
69People have clicked1 open position
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Job Details

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Job Description

About The Role

  • Executing on overall marketing-brand strategy to fulfill necessary acquisition and engagement targets.
  • Formulate execution plans for Quarterly marketing campaigns
  • Manage execution of campaigns through our various channels (Digital, Social, Physical)
  • Brief partner marketing agencies
  • Oversee creation of all digital and physical marketing content to ensure it aligns with the overall product and brand strategy of Careem.
  • Oversee indirectly offline campaigns with Marketing Operations team to ensure overall success
  • Receive and process briefs as the in house marketing function for Careem Bahrain team

Key Performance Indicators:

  • Budgeted VS Spent for Quarter
  • User Acquisitions Metrics: Sign ups, Activation, First Trips, New Users, Cost of Acquisition, CPFR
  • Campaign Success Rate (Campaign Reach, Cost of User Acquisition)

Job Requirements

Qualifications/Skills:

  • Bachelor’s degree in Marketing/Media
  • 1+ Years of experience working for a top tier Marketing agency
  • Previous experience running BTL/ATL Campaigns
  • Experience in conceptualizing creative social media concepts and campaigns that reflect the Careem values of being bold, fun and cheeky
  • Proven track-record of working on successful brands

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