MDA/SDA Commercial Marketing Manager

Duties and responsibilities: 

• Prepares marketing plans for MDA and SDA products with an estimate of expenses to achieve sales targets
• Prepares the annual plan and budget for campaigns and marketing activities for MDA and SDA products and divides them throughout the year, which contributes to supporting the sales team to achieve sales targets
• Coordinates and negotiates with suppliers to determine their share of marketing campaigns to ensure alignment with pre-determined plan and budget.
• Coordinates with the sales sectors and product management to implement marketing campaigns according to the availability of products to increase their market share
• Prepares ATL & BTL plan, advertising messages and advertising content for MDA and SDA products and implements the plan on time
• Preparing the media plan for each advertising medium and selecting it according to the budget, audience, target and goal of the advertising campaign
• Prepares and implements a plan for exhibitions and special events throughout the year in coordination with the concerned departments to include offers, gifts, opinion polls and marketing activities for each exhibition according to the nature of the exhibition and the target audience or event.
• Supervises the preparation of designs for printed and visual materials, presentation method, method of sale and implementation
• Negotiates and contracts for suite locations and all other privileges
• Monitors and follows up on competing brands and their marketing activities to study the current situation and take the necessary recommendations to contribute to the improvement and development of brand sales.