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Job Description
- Plan, develop and implement Google Adwords & SEO strategies
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify key SEM, GDN & SEO KPIs
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly
- Identify our buyer persona to better target identified audiences
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEO best practices
- Stay up to date with the latest SEM, SEO and digital marketing latest trends and best practices
Job Requirements
- BA/BS or equivalent working experience.
- 3-5 work experience
- Thorough knowledge of search ranking and optimization factors and key algorithm updates.
- Knowledge of HTML/CSS
- Numerical aptitude and skill, combined with an analytical outlook and mindset
- Experience with data-driven SEO analysis and optimization.
- Excellent written and oral communication skills.
- Google Adwords certificates are preferable