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Job Description
- Translate the Brand Development Plan into a detailed and effective annual Marketing Plan in order to achieve the set growth target In line with the approved plan and Budget, Conduct, monitor, analyze and evaluate Marketing Researches aiming at update information and capture insights about market volume, market segmentation, brand share, new consumer needs and wants, and competitive activities, and report findings to Division in order to sustain or improve the development /continuance of Brand Profile and Architecture.
- Advice corrective action based on weakness and opportunities that were revealed.
- Participate in setting the Goals and objectives of the Divisional business plan in terms of monthly volume targets, market share targets, promotion calendar and visibility plans.
- Constantly monitor and report product line & Brand sales v/s forecast as well as Promotion
- Innovates and proposes new ideas to extend the brand vertically or horizontally into new categories to meet target market share objectives.
- Proposes new/innovative promotional tools, on-line initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated budget.
- Assists in the development, and testing of advertisement and the selection of effective media outlets.
Job Requirements
- Minimum Bachelor degree with at least 7- 10 years’ experience in Real Estate
- Must have held a marketing position for at least 2 years with a solid record of accomplishment.
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