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Job Description
- The job of a senior brand designer combines marketing and graphic design to create the visual materials that represent the client.
- Brand designers analyze market trends and formulate strategies to reach consumers.
- They also design and produce the projects and materials that satisfy the needs of their businesses.
- These materials can include logos, fonts, color palettes and more. Brand designers work with communications professionals and senior staff members to designate target audiences and create consistency across all marketing platforms.
Job Requirements
- Senior brand designers participate in the marketing process from start to finish.
- They are responsible for both developing and producing creative brand designs.
- Senior brand designers oversee all marketing initiatives to ensure that images and messages appropriately contribute to brand identity.
- It is their job to review marketing materials for accuracy and continuity and, in some cases, proofread documents.