Marketing & Sales Director

• A brief introduction of the company is necessary to further understand the position’s short and long term objectives and goals, as well as, the tasks and expectations of the position. Founded in 1991,
• Aquatop pioneered the importation of Sanitary Ware in the Egyptian market, the first international bathroom solutions provider, offering our Egyptians the option of owning a bathroom that meets their selective tastes and needs in both design and quality. In the process, pressuring local competing manufacturers to actualize their price lines and invest in manufacturing a higher quality product, to reflect the introduction of our imported quality products, that are offered at moderate prices. In turn, protecting the Egyptian consumer from unfair price hikes and purchasing inferior quality products, moreover, establishing a situation for perfect market conditions in the sanitary ware field. Since then, Aquatop has quickly risen to hold a monopoly on all imported Sanitary Ware products in the Egyptian market, completing Egypt's most pristine and immaculate hotels and developments.
• Our current goal is expansion; expanding our sales channels, client base, and geographical scope. With an aggressive short term strategy of generating fast revenue to support long term marketing and sale’s objectives and goals.
• The brand portfolio is popular and well known, the product lines are sought after and in demand, with a sizeable mark up in price over that of the local manufacturing competitor.
• Working in unison with our managing director and partners, create a suitable marketing plan that will best achieve our short and long term goals and objectives.

Short term objectives:

• Structure a Hierarchy for a project sales and marketing team
• Hire a Project Sales team; utilize the most appropriate resources to find and recruit an effective project sales team, comprised of A) Project Sales Manager; B) Project Sales Associates; C) Distribution Sales Associate
• Establish a standardized and uniform sales pitch for all respective project teams, tailoring each pitch to meet each respective client’s needs and requirements based upon above-mentioned client designations.
• Assign targets and monitor and ensure their realization; Following an assessment of market demand, set reasonable targets for each sales team member and taking all necessary actions to ensure they are met within set time frames.
• Hire and train a marketing team; Find and recruit two effective marketing associates utilizing the most appropriate resource.
• The initial team should consist of: A) Digital marketing associate B) Marketing associate
• Establish a Distribution Channel
• . Establish a digital marketing campaign and platform; which develops and promotes our organization’s online presence
• Maintain and posses a full grasp of the project database and portfolio, actively follow up on entire project portfolio and ensure; project fulfillment and continuous updating of the database
• Develop on our interior designers, consultants, contractors network; Utilise the most appropriate resources to find project leads consistently
• Develop a project-specific approach to effectively ensure competency in new clients’ projects.
• Utilize traditional and non-traditional marketing tools that be efficient and effective in reaching our target clients

Long term objectives:

• Evolve Sales and Marketing team into the Sales and Marketing Division
• Poses a considerable market share of the sanitary ware and faucet market in Egypt
• Ensure an established a continuous, friendly likable line of communication between our organization and every Consultant, Contractor, Developer, Designer and design house in our client database
• Develop new ideas on expansion and business development moving forward
• Utilize Broad level marketing tools to reach a larger audience
• Have a dramatic positive effect on our brand equity