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Job Description
- Demonstrates an understanding of digital and ad serving terminology
- QA various creative files (static, flash, rich media, HTML5) for proper functionality and adherence to ad specs as well as IAB Guidelines
- Load creative files into Doubleclick and assign appropriate click tag(s) within online ad creative
- Implement/QA site analytic event tag URL extensions
- Correctly traffic digital ad tags across various tactics to vendors in a timely manner
- Ensure appropriate implementation of ad tags upon launch
- Provide status of campaign implementation to the media planning team within 3 days of launch, including screenshots, and actions taken if implementation issues occur
- Interface regularly with partners; resolve issues that arise including reporting discrepancies, creative policing, trafficking requirements, pacing
- Apply Event Tags (comScore, 3rd party survey pixels) to various campaign for tracking
- Follow a comprehensive QA SOP for creation, implementation, maintenance and shut down of campaigns
- Creation, Trafficking and QA of floodlight activities for brand sites
- Manage site analytic code lookup tables
- Troubleshoot internal and external ad server system issues (impressions, viewability)
- Monitor all live campaigns for proper serving, click through action, and conversion events
- Coordinate with client data feeds and ad-hoc report requests, as necessary
Job Requirements
- Must be proficient in ad server targeting methods
- Excellent multitasking abilities and the ability to prioritize well in a fast paced environment.
- Excellent communications skills, both written and verbal
- Familiarity with different online advertising pricing structures (CPC, CPM, CPA, etc.)
- Comfortable working with vendors, clients, and other outside parties
- Strong detail orientation
- Excellent problem solving skills
- Ability to manage projects autonomously
- Strong computer skills, math skills, and internet savvy
- Must be extremely proficient in MS Excel, PowerPoint and Word
- Ability to effectively prioritize and execute tasks in a high-pressure environment is crucial
- Strong understanding of various ad types
- Ability to support inquiries from associate and campaign analysts
- Experience with matrix organizations
- The ability to prioritize tasks across dozens of brands to ensure the meeting of deadlines
- Experience with Rich Media files and Double Click Studio
- Knowledge of coding of multiple click tags
- Experience with flash decompilers, a plus
- Pharmaceutical experience preferred Minimum 1 year of experience
