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Brand Manager

United Bio Med
Heliopolis, Cairo
Posted 5 years ago
116Applicants for1 open position
  • 16Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

Main Duties:

  • Analyze brand positioning and consumer insights.
  • Translate brand elements into plans and go-to-market strategies.
  • Lead creative development to motivate the target audience to “take action”.
  • Establish performance specifications, cost and price parameters, market applications and sales estimates.
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
  • Monitor market trends, research consumer markets and competitors’ activities.
  • Oversee new and ongoing marketing and advertising activities.
  • Monitor product distribution and consumer reactions.
  • Align the company around the brand’s direction, choices and tactics.

Job Requirements

  • Previous experience at least 7 years in the marketing field -preferably with medical and cosmetically products.
  • Bachelor Degree in marketing or a related field.
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills.
  • Up-to-date with latest trends and marketing best practices

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