Performance Marketer

Responsibilities :

• Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis.
• Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC, and SEM)
• Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
• Manage planning and development of native and direct response advertising campaigns across PPC, Adwords, Facebook across various ad networks including but not limited to Native Ads network.
• Manage, optimize and report on campaigns performance in order to optimize CPA ROI goal.
• Analyze Keywords and manage campaign targeting process across search tools.
• Manage analysis of all campaigns across all platforms in order to optimize campaign performance.
• Understand the key measurement tools available.
• Media buying, billing, and follow-ups.
• Provide reports on purchases/expenses/invoices.
• Keep track of media buying and its ROI
• Develop A/B testing idea on targeting and creative variation.