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Job Description
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, or video) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Monitor the social media channels
- Assist with the planning of marketing strategies to help drive traffic and engagement to the website
- Produce content for social media channels such as Facebook, Twitter, Google + and Pinterest
- Keep up to date with any social media trends
- Track social media influencers
- Ensure you produce a consistent brand message across all the social media channels
- Regularly monitor competitor social media sites and create competitor analysis reports
- Contribute to the company blog on a weekly basis
- Assist with social media performance reports
- Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions
Job Requirements
- Creativity
- Social Media/Marketing knowledge.
- Bachelor’s degree in any discipline
- 1 to 3 years of experience
- Fluency - Very Good Command of English Language