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Job Description
- Participate in digital strategy and media planning meetings.
- Create digital ad campaigns across display, mobile, social, search and emerging media from ideation to execution.
- Analyze the ongoing performance of in-flight campaigns and recommend and implement optimization strategies to meet ROI metrics.
- Create detailed reports of campaign performance on a monthly basis.
- Negotiate opportunities with new and current media partners.
- Improve on media products and processes, and stay abreast to new media tactics.
- Utilizing search engine optimization techniques.
- Handling Google AdWords.
Job Requirements
- Experience with building and managing a media plan
- Experience in native channels, Facebook, and/or experience with programmatic display
- Strong background in direct response, managing campaigns to ROI
