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Job Description
- Build, develop and market your designated brand and raise brand awareness.
- Translate the Brand Development Plan into a detailed and effective annual Marketing Plan in order to achieve the set growth targets.
- Coordinates and executes the Division approved on-going development and maintenance of Brand Architecture in order to establish the optimal strategic roles and relationship between the brand and its subordinate components, including brand line extensions, sub-brands, and endorser brands.
- In line with the approved plan and Budget, Conduct, monitor, analyze and evaluate Marketing Researches aiming at update information and capture insights about market volume, market segmentation, brand share, new consumer needs and wants, and competitive activities, and report findings to
- Participate in setting the Goals and objectives of the business plan in terms of monthly volume targets, market share targets, promotion calendar and visibility plans.
- Conduct consumer and market research
- Handles consumer complaints working with manufacturing and quality to ensure satisfactory resolutions.
- Proposes new/innovative promotional tools, on-line initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated A&P budget.
- Assists in the development, and testing of advertisement and the selection of effective media outlets.
- Develop and implement, working closely with Sales and Trade Marketing, the national promotional calendar and overview /support customized regional & customer promotions to ensure brand growth, price strategy and contribution margins are met across regions /channels/customers, as well as brand image is preserved.
Job Requirements
- Bachelor degree with 10+ years of experience in Manufacturing.
- Industrial background
